January 8, 2008
Unit Rounded
Round typefaces keep going in and out of fashion, for many reasons. One of them always has been the media the face would be used for: type on screens and back-lit signs suffers from radiant light. Sharp type will look blunt, and the amount of bluntness that occurs is usually unpredictable. Enter a font already blunt, i.e. rounded.
Way back in letterpress days, some of the most successful typefaces for everyday printing (then called jobbing) were faces like Reklameschrift Block with its wobbly outline and blunt corners. The letters looked hand-painted, spontaneous, or pre-destroyed. Even bad treatment on platen presses couldn’t make them look bad.
When I designed FF Info, the corners were made blunt to counteract light shatter on signs at the Düsseldorf airport, where this typeface was first used.
Otl Aicher designed a typeface for Germany’s second TV channel, the ZDF, in the early 70s, which was basically Univers with very round corners. TV then was very low-res.
Other typefaces used round corners – the “Frankfurter (as in sausages) look” – to convey friendliness and were often used for food packages.
Then came Web 2.0 and rounded typefaces made a major comeback. I think they are here to stay, both as a fashion statement and for physical reasons, like in the old days. There will always be bad media which needs indestructible fonts.
FF Unit Rounded started as an exclusive typeface we designed with Christian Schwartz’s help for Gravis, the biggest Apple dealer in Germany. They needed something friendly but precise, to be used on-screen, on signs, in print and on T-shirts.
Gravis Round only has two weights, and when I wanted to make a complete family, I turned to Erik van Blokland, inventor of the Superpolator software. You can download one of the little movies here to see the Superpolator live in action. Well, almost.
Above:
The Superpolator at work.
Each frame of the movie stands for one instance. The amount of radius on the terminal changes independently from the thickness of the strokes. The lighter strokes needed less of as flat bottom than the heavy ones. Without any flatness at all, you get the pure sausage effect.
Erik ran several trials to establish the right amount of roundness for each weight. The lighter weights have almost no flat bottom, whereas the bold weights have straight bottoms on the main strokes, met by rounded corners. The radius had to be different for each weight, so Erik showed me alternatives as little movies with a slider to try out different versions. They all had a number to them so we could decide what worked best for which weight. The Superpolator also took care of a lot of the issues with internal curves and those problematic areas where curves meet straight lines or – even more complex! – diagonal ones.
Above:
EvB and his Superpolator provided many choices
and made decisions for the right weights and the amount of roundness quite easy.
There remained quite a bit of manual intervention which was carried out by FSI’s able experts who end up with all the detailed stuff that us type designers are too lazy for. Just look at these screen grabs: the software wants to insert curve point at the extremes of each curve. In this case, however, that not only added unnecessary points, but also created weird artefacts. So all these point had to be removed by hand. And we are talking about 450 glyphs per weight.
FF Unit Rounded is OpenType and has all the features
that come with that format, like four different types of figures.
FF Unit is serious enough to be rounded without becoming a sausage face or one only suited for comic strips. It looks friendly without losing its precision and changes its appearance quite dramatically as it grows in size. The Rounded version should be available at your local FontShop any day now.
January 7, 2008
Royal Designer, 2.0
I promised to show the real document that I was given when I was made an Honorary Royal Designer for Industry in November. Turns out that I over-promised. The scroll, handset in Caslon by Alan Kitching and handprinted letterpress on handlaid paper, cannot be reproduced in sufficient quality in this medium and at this size to do it any justice at all.
Neither can one possibly appreciate the quality of the tube that the scroll is kept in without holding it in one’s own hot little hands. The lid sits so tightly that it needs no fastening, adhesive tape or anything else.
Here are a scan and a photograph, nevertheless.
January 4, 2008
New Year’s Cleaning Up.
While cleaning up my hard drive I found several videos that may not be totally up-to-date, but could be fairly amusing. As long as I haven’t figured out how to insert the html code for streaming full-size movies, I’ll just post small versions here. If anybody is really interested, I can always provide downloads for bigger files.
That reminds me of why I started the SpiekerBlog in the first place: I still get requests from student almost every day. They have to write an essay or a term paper or even a thesis. Sometimes the subject is me, sometimes one of my typefaces and sometimes a bigger typographic subject. This is why I have archived several interviews and other writings. The questions are never identical, but they certainly cover the same ground, more often than not. The published answers thus save time, both for me and the students.
The first little video was my apology to a conference in Athens last year. I had just been elected into the European Hall of Fame for Communication Design by the readers of several European magazines, but had to cancel going to receive the prize at the last minute. This video was recorded via iChat on my Powerbook. That’s why voice and images are not in sync. I also didn’t have any time to practise, as witnessed by the fact that the signs I hold into the camera are never in the center and hardly in focus.
January 3, 2008
Typographic detail, handmade
Applications like Indesign and fonts in Open Type format provide tools for making great stuff that older generations of typographically interested designers could have only dreamed about.
As we all know and can witness every day, these tools, however, are no guarantee for great design – not even for good craft. I find it even more gratifying and pleasant to behold when I see someone pulling all the stops to achieve typographic detail even when those tools are not all available.
The van for this company that sells grilled chickens and other goodies on San Francisco’s Farmers’ Market has been carefully lettered, even though those letters may be a little worn by now. The designer had to use Frutiger for reasons I don’t know. But that didn’t prevent him or her from wanting to apply old style figures which are not available for that particular typeface. The simple solution for this problem is to simply move ordinary figures down below the baseline to achieve the effect. The 1 can just be cut off at the bottom as long as it doesn’t have a serif to lose. Figures 3, 4, 5, 7 and 9 look almost like the real thing when shifted down. The only problem is presented by the 2, as that should be redrawn to the size of the x-height and have no ascender.
As seen in Bodoni’s Manuale Tipografico, the master took liberties when it came to designing his old style figures. He does draw a short 2, but doesn’t give descenders to 3, 4, 5 or 7.
Conventions are not necessarily rules, just habits.
January 2, 2008
Spanish impressions
As the warning above says, I shall now and again publish whatever I feel like. Just found these images from my last trip to Zaragoza and Barcelona a few months ago. A 120-gig hard drive offers a lot of surprises...
If you ever travelled through Spain, you would have noticed these gigantic metal silhouettes on the mountain tops. Originally these images of bulls had the explanation next to them: they were larger-than-life advertisements for Osborne brandy.
After many years, the added brand name had become as superfluous as putting Mercedes Benz under the star. Now, however, these giant sculptures are being taken down, at least in Catalunia. Apparently they are still considered a symbol of Franco’s Spain – from a time when this region was not allowed its language, nor its other cultural expressions.
I cannot help the impression that it might also have played a role here that it is definitely a male animal. In these politically correct times, that seems unacceptable. Too bad.
The authorities are much less concerned with typographical correctness. Officially, Spain uses the US alphabet on its freeways, in spite of that one being badly legible and totally out of date. But it stems from a time when every import from the States was considered superior and beyond criticism.
It is quite apparent that the authorities have no idea about typography – just like everywhere else. Every other sign in the region uses good old Helvetica, which is just as unsuited for this purpose, but so easily available and thus ubiquituous.
I have been demanding a Minstry for Typographic Affairs for decades. In vain, obviously.