January 20, 2007
New logos for Web 2.0
Some practical joker found the time to redesign well-known logos according to Web 2.0 fashion: gradations, reflections below, bright colours. Seen on flickr, where else. The very compressed jpeg below doesn’t show the effect properly.
I’m not trying to be critical I just noticed at a quick glance, he didn't redesign the FedEx logo with the ‘EX’ being ‘Ex,’ giving it the arrow in the negative space, (which is what I like about this logo) or did he use Universe 65 Bold as in the original.
I think this is a neat exercise.
The original is Futura, not Univers. But this is just a spoof and not supposed to be 100% correct. It makes its point nevertheless.
Posted by: erik spiekermann at January 22, 2007 5:31 PMIt is an interesting collection. One note: These were designed by a variety of people.
The four that I redesigned (Westinghouse, United, IBM and ABC), weren't as much of a Web 2.0 statement but a statement about the cheap tricks the major branding firms are applying to classic Rand and Bass logos.
You can see my original post here: www.beadesigngroup.com/blog/archives/2006/07/logo_news_8_the_future.shtml"
hehehe... more lake quaker 2 pt. oats... nice post! i just hope those aren't the only logos we see in the remaining decade!
Posted by: FEI at January 22, 2007 8:11 PM...weren't as much of a Web 2.0 statement but a statement about the cheap tricks...
Yes, that comes across. The trouble is that a lot of the Web 2.0 designers (who usually aren’t), use the same cheap tricks.
Posted by: erik spiekermann at January 22, 2007 8:31 PM
Just noticed that the comments don’t support html tags, so I had to edit some comments. I’ll try and get that fixed.
it's fixed
Posted by: joely hegarty at January 22, 2007 10:15 PMsome of them look just very nice actually! hehehehe just kiddin
Posted by: Caio at February 9, 2007 5:37 AMThese were done by a bunch of designers over at yayhooray.com. We/They were looking for a way to kill time and were sick of seeing yet another redesign for a company giving into cheap trends.
Posted by: jselig at February 9, 2007 7:58 PMDon't let their marketing departments see these. They will love them.
Posted by: Chris Keegan at February 27, 2007 4:12 AM