Type for a purpose
What makes a good
typeface?
Here are some
answers.
1. What makes a good typeface is decided
by the users, not the
designer.
2. Most good
typefaces have been designed for one purpose, they do not
come
from a designer’s
whim.
Bodoni designed all his
faces for specific books,
Times was
designed for the newspaper,
Frutiger
for signage at Charles de Gaulle
airport,
Helvetica to appeal to
certain graphic designers,
Bell
Gothic for the American telephone
books,
Gill for a
shopfront,
Century for a
magazine,
Meta for the German post
office,
3. there are certain
laws of perception as well as cultural traditions
which
a typeface has to adhere
to
4. it has to look almost
like all the others, but
5.
just be a little different
***
Posted: Mo - März 22, 2004 at 11:22 nachm.